Smart Footwear Market Expected to Grow USD 395.91 Million from 2020 to 2025 | Increased product innovation leading to increased premiumization to stimulate the market


Key market dynamics:

  • Market pilot – the growing product innovation leading to premiumization is one of the key factors in the growth of the smart shoes market. Competition in the connected footwear market is intense and to maintain themselves in this competitive environment, footwear brands are constantly investing in product and technological innovation. Fitness conscious consumers are encouraged to purchase innovative and technically advanced smart fitness products for their fitness activities.
  • Market challenges – the proliferation of portable fitness equipment will be a major challenge for the smart footwear market during the forecast period. The demand and continuous innovation in the global smart footwear market is increasing rapidly. This is mainly due to the features offered by these shoes, especially for athletes and fitness conscious consumers. The main features offered by these smart shoes are the number of steps, the calculation of the number of physical activities performed, the suggestion of a healthy diet required according to the physical activity performed, and many more. However, many portable fitness devices, which were introduced before smart shoes, also offer the same and other additional features related to fitness and physical activities. The growth in adoption of these smart fitness wearable devices and high relative price performance will hamper the growth of smart shoes, thus imposing a challenge for the growth of smart shoes in terms of relative price performance.

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The Smart Footwear market report is segmented by Final user (adults, seniors, people with disabilities and people with disabilities), Distribution channels (online and offline), and Geography (North America, Europe, APAC, South America, and MEA).

The growth in the market share of smart shoes by the adult segment will be important for income generation. The Technavio report provides an accurate prediction of the contribution of all segments to the growth in connected footwear market size and actionable market insights for each segment.

See our sample report for additional information on the contribution of all segments and regional opportunities in the report.

Some companies mentioned

The connected shoes market is fragmented and suppliers deploy organic and inorganic growth strategies to compete in the market.

    • adidas AG
    • Boltt Audio
    • Nike Inc.
    • Powerlace Technology Inc.
    • PUMA SE
    • Salé Ltd.
    • Sensoria inc.
    • Under Armor Inc.
  • To access more supplier profiles with their key offers available with Technavio, Download here

Associated reports:
Footwear market –The footwear market share is expected to increase by USD 16.85 billion from 2020 to 2025, and the market growth momentum will accelerate at a CAGR of 1.13%. Download a free sample now!

Racing equipment market –The size of the undercarriage market has the potential to grow by $ 269.92 million during the period 2020-2024, and the growth dynamics of the market will accelerate during the forecast period. Download a free sample now!

Scope of the smart footwear market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of almost 25%

Market growth 2021-2025

$ 395.91 million

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 42%

Main consumer countries

United States, United Kingdom, France, Germany and China

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

adidas AG, Boltt Audio, DIGITSOLE, Nike Inc., Powerlace Technology Inc., PUMA SE, Salted Ltd., Sensoria Inc., Under Armor Inc. and ZHOR-TECH

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

Main topics covered:

  • Summary
  • Market landscape
  • Market sizing
  • Five forces analysis
  • Market segmentation
  • Customer landscape
  • Geographic landscape
  • Supplier landscape
  • Supplier analysis
  • appendix

About Us
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