Earlier in March, Sneaker News broke news of the upcoming Jordan Luka 1, Dallas Mavericks superstar Luka Dončić’s first signature shoe. Today, the Luka 1 was unveiled to the world after Luka himself laced the boots for his first game in the Playoffs series against the Utah Jazz (Luka missed the first three games due to injury). Today, Jordan Brand officially revealed the ins and outs of the new signature performance shoe, highlighted two key innovations that support Luka’s game and align with the brand’s commitment to respectful approaches. environment in the manufacture of shoes.
The Jordan Luka 1 utilizes two key innovations: IsoPlate and Formula 23. IsoPlate is derived from earlier findings in the Air Jordan 28’s Flight Plate and Air Jordan 34’s Eclipse Plate; the IsoPlate foot frame wraps up to further contain the foot during multidirectional movements. Formula 23 foam is one of the most durable foams made by any Nike, Inc. brand; it’s designed to be lightweight and bouncy to help players feel fresh throughout all four quarters of play. The upper is secured with FlightWire cables to complete the containment package.
Multiple colorways in full family sizes are set to release throughout the year, so stay tuned for firm release details and enjoy a first look below.