Foot Joy launched its brand new Alpha Towerwhich has been designed to provide the latest in golf shoe technology and offer the best in stability and comfort.
The powerful, premium silhouette of the Tour Alpha features visible technology allowing golfers to see and feel the innovation, which is activated at every stage of the swing sequence, allowing players to take full control of their game.
At the forefront of its innovation is OPS technology – Optimized Performance Stabilizer – a three-component innovation that locks down the golfer’s foot to deliver superior feel, traction and power.
THE 3D MOLDED HEEL PAD
The 3D molded heel offers a stiffer, lighter and aesthetically pleasing rear structure that provides lower Achilles support and locks the golfer’s heel in place during the swing.
FTF DUAL DUROMETER MIDSOLE
A firm perimeter heel piece, combined with a soft core midfoot piece. The soft midsole cradles the foot in comfort while the firm heel centers the rear foot for controlled balance while loading into the swing.
The darker areas of the shoe lock the golfer into the swing for ultimate stability while the lighter areas provide more comfort than FJ has ever had on a Tour Series shoe before.
A-FRAME SUPPORT SYSTEM
The A-Frame is an external TPU structure that fuses the heel counter and midsole to create synergy within the OPS and provide ultimate stability at every stage of the swing.
BOA AND BOA AGAIN
The Tour Alpha takes the BOA-powered WRAPID Fit System to new levels, with a BOA and dual BOA offering.
Through extensive testing and pressure mapping, BOA technology has been proven to relieve significant pressure on the top of a golfer’s foot and improve a golfer’s fit.
Introducing the WRAPID 2.0 Fit System, with a heel and side dial, the Dual BOA option is the next evolution in fit, easing even more pressure to help the golfer feel even more connected to the game. ground and other dials in this precise fit.
FEATURES AND BENEFITS
- Outer TPU heel counter for exceptional support
- Ortholites Impressions FitBed ensures exceptional comfort
- ChromoSkinTM leather by Pittards
- FTF+ Dual Durometer midsole
- Last added depth to accommodate a thicker FitBed for better cushioning
- A-frame support provides superior stability
Double BOA Men
- White/Navy/Grey SRP: £209.99
- White/Grey/Charcoal SRP: £194.99
- White/Grey/Lime SRP: £169.99
- White/Grey/Blue SRP: £169.99
- Black/Charcoal/Red SRP: £169.99
RETAIL LAUNCH: March 18
Guy SmithFJ Footwear Product Manager, said, “Our Tour Series has always been our most stable silhouette in the FootJoy portfolio, and the Tour Alpha is arguably our smartest golf-specific innovation to date, pushing the boundaries of shoe technology with OPS. driving performance of the system at every stage of the golf swing.
“With its focus on golf-specific innovation and performance, the Tour Alpha is poised to become the best golf shoe in its class and the journey up to its launch is a testament to the brand’s relentless pursuit to innovate as we continue to deliver new products that support the golfer to perform when it matters most.
For more information, please visit https://www.footjoy.co.uk/en_GB/home.