E-commerce has always faced a major problem. You can try a product before making the purchase. You cannot try on a shirt before making a payment, you can feel the fabric before settling for the final option. Amazon tried to find a solution to this old problem. The e-commerce giant has announced that it will launch a new interactive mobile experience that allows customers to virtually try on shoes for iOS users in the United States and Canada. Also Read – How to Change Your Phone Number on Amazon
Amazon Fashion announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that uses augmented reality to help customers visualize what a pair of shoes will look like from all angles. Also Read – Microsoft and Amazon Come to the Rescue of Tesla Employees After Elon Musk Wants Them Back in Their Jobs
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to view styles from brands such as New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics and Saucony. Also Read – Amazon Will No Longer Offer Kindle In-App Purchases Android, But There’s a Catch
How will this work?
Once they’ve selected a shoe, customers can tap the “Virtual Try On” button on the product detail page and point their mobile device’s camera at their feet to see what the shoes will look like. Customers can then move their feet to see what the shoe looks like from all angles and use the carousel to easily swap colors of the same style without having to leave the experience. Customers also have the option to take a photo of their virtual trial experience and share the image with friends on social media by clicking the “Share” icon.
“Amazon Fashion’s goal is to create innovative experiences that make online fashion shopping easier and more enjoyable for customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We are excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to improve the experience and expand to more brands and styles. »
“Innovating and improving consumer experiences is at the heart of New Balance. We’re excited to showcase our shoe selection in Amazon Fashion’s virtual shoe try-on as we continue to research immersive ways to engage our mutual customer base,” said Melissa Worth, senior vice president for North America at New Balance.